Email marketing manager

Are you a savvy email marketer looking to make a global impact? We're seeking a talented Email Marketing Manager to join our team remotely and collaborate with colleagues across borders.

Responsibilities:

Development of emails.
Creation and optimization of trigger chains.
Participation in the development of marketing strategy.
Working with the database: customer segmentation, analysis of their response to emails.
Interaction with copywriters and designers.
A/B testing.
Preparation of monthly reports on sent campaigns.
Participation in the improvement of key performance indicators (open rate, click rate, delivery rate).

Preferred:

Experience with Customer.io, SendGrid, or similar systems.
Experience with Power BI.
Knowledge of the principles of spam filters.
Experience in domain warming. Knowledge of warming strategies.

Skills:

1+ year of experience in a similar role.
Experience with creating automated email flows, personalization, dynamic content, email campaigns, email templates, and website analytics.
Basic knowledge of HTML and CSS.
Experience with A/B testing.
Understanding of email technologies (DKIM, SPF, DMARC, soft and hard bounces, complaint rates, unsubscribe rates, postmasters, etc.).
Understanding of email content and its impact on deliverability (subject lines, body text, graphic design, etc.).
Familiarity with spam filter logic.
Attention to detail.
Experience in the iGaming industry is a plus